Market solutions

  • AD-HOC studies.
  • Market feasibility study.
  • Brand equity.
  • Group management.
  • Sectary censuses.
  • Geomarketing.
  • Evaluation of point sale.
  • Consumption habits.
  • Pre/post campaign evaluation.
  • Competitiveness diagnosis.

Tools

Surveys lifting

We collect and capture relevant information that your company needs.

Surveys lifting

In depth interviews

Face-to-face technique between the researcher and the participant to help obtain insights based on the interviewee's own experiences.

In depth interviews

Mistery Shopper

Technique used to evaluate and measure customer service quality.

Mistery Shopper

Focus Group

Study of the opinions or perspectives of an audience towards a specific topic.

Focus Group

Public opinion solutions

  • Institutional image diagnosis.
  • Public politics evaluation.
  • Measurement of electoral preferences.
  • Exit polls.
  • Evaluation of campaigns and advertising spots.
  • Measurement of habits, attitudes and opinions.
  • Segmentation of the voter market.

Tools

Projective techniques

They are instruments considered as special and sensitive, since through them we managed to reveal aspects located in the participant's unconscious and we can expand the behavior and thoughts not expressed by the consumer.

Projective techniques

Voter panel

It is a group of citizens with specific characteristics, which constitute a representative sample of the population, responsible for recording important data and report periodically.

Voter panel

Exit poll

It is a statistical study based on conducting face-to-face interviews with people who previously cast their votes. The interview is carried out at the exit of certain boxes or receiving tables.

Exit poll

Focus Group

Study of the opinions or attitudes of an audience towards a specific topic.

Focus Group